Ethical Storytelling Principles Cheat Sheet FairChange


Tell stories that captivate customers and create change

For impact entrepreneurs and purpose-driven businesses, telling meaningful stories about the people we support is key to successful marketing. But that’s not always easy.

How do we capture and share the real life experiences of local artisans, micro-businesses, and rural producers from remote regions in a way that respects their dignity? Whats the appropriate way to share the narratives of communities facing crime and violence or people affected by limiting health conditions without reinforcing stereotypes?

How do we win the hearts and minds of our customers with stories that put solutions first, not problems?

Get the 9 Ethical Storytelling Principles for Positive Impact Cheat Sheet now, and start telling stories that sell while driving positive change!